Analysis of competitors' sites: how to compare sites online

Published in SEO2022-04-196 min read
Pineapple in comparison

If you are engaged in business on the Internet, you certainly need tools to analyze competitors' sites for free or with a paid subscription

Due to the growing competition on the Internet, businesses are forced to constantly look for ways to compare their company's websites and nearby competitors. Even if you occupy a niche where you will be the only company for a while, other entrepreneurs will quickly copy profitable ideas. Therefore, the analysis of competitors' sites (free or by subscription) is critical for the survival and prosperity of any business.

Competition presents a certain difficulty for companies, but it is an advantage for users who are entitled to choose the best products or services online for reasons of price, quality and level of service. Therefore, you need to make more efforts to compare, attract a client and form an attractive offer.

Why you need competitive analysis of sites

The fact that a significant portion of the activity is done online means that users can view a variety of things right at home. Competitors' websites become a platform for analysis, price comparison and communication with the business.

Some entrepreneurs don't see the need or benefits of doing such an analysis, saying it's best to focus on your own business. However, this allows you to expand your horizons and achieve several fundamental goals:

  1. Identification of strengths and weaknesses of the competitor.
  2. Learning an SEO strategy to strengthen your position.
  3. Identify the best ways to attract customers.

Want to know if they have any new services and offers? Companies are ready to share such information so that users know about the high service and quality of the product. Surely this information is contained on the official website.

But that's not all you need to know. Online visibility is a critical factor in attracting customers. Search engine optimization (SEO) strategies allow websites to pop up in the top lines of search results for relevant keywords. Analysis of seo sites of competitors will reveal their achievements and methods of work.

How to Compare Competitor Sites

To begin with, it is worth making a list of the most important competitors, which you will regularly monitor so as not to miss any important changes. By scheduling regular observations, for example, once a month, you will be aware of the activities of their business and potentially be able to act proactively.

It is important that the analysis of a competitor's website is carried out not only at the beginning of the business or when you want to release a new product to the market, but also during its operation – the same when you notice a short-term drop in customer interest and crisis phenomena.

Observing everything that happens outside of your company and monitoring the efforts of competitors online allows you to be aware of any changes, technologies and trends. Thus, you will have a better chance of maintaining a leading position.

Comparison of SEO websites

When comparing and analyzing competitor websites, one of the main elements is the keywords that those sites are ranking for in search.

It is impossible to know the full list of keywords for each of the sites we are interested in. But you can get a rough idea of it when you log in to the selected page and use the key combination CTRL + U. These keys open information about the code of the web page, where previously used the meta keywords tag, pointing to relevant keywords for this page.

A much more reliable way is to write out the main words from the titles and subheadings of articles. You can also copy text from any competitor web page and perform a free SEO text analysis on one of the many online platforms.

This will allow you to know how and with what phrases other companies address their customers. With this set of keywords, you can write better content with these same keys, ahead of the competition in the SERPs. This is a great opportunity to draw attention to your site.

At the outset, it is necessary to identify the very competitors in which we are interested in order to perform the next steps for these specific entities.

If you're going to analyze a website from an SEO perspective, it's worth outlining a few basic elements so you don't lose sight of any important issue that matters a lot to the end result.

What to Consider When Comparing Competitor Website SEO:

  1. What keywords are competitors using? Thanks to online tools, it is possible to check which phrases generate traffic, that is, what is the frequency of their search for a certain period. Based on this, you may want to consider which keywords to add to your own list. If you don't want to wait for relevant results from SEO, you can use Google's advertising system.
  2. How successful is content on competitors' websites? Determine what positions in the search results are occupied by the articles of competitors for targeted queries. How much does their content outperform your posts and what can be improved? Does competitor content duplicate your own articles?
  3. **Does the internal optimization of the site meet the requirements **of SEO? Attract qualified specialists who will conduct a comprehensive analysis of the website and, if necessary, optimize it for search at the level of page code.

The combination of all these solutions will allow you to give a comprehensive answer about the approach to positioning, as well as how it is implemented in your case.

Best Ways to Compare Websites Online

Below is information about the most popular tools for comparing sites online for free or for a paid subscription. We'll talk about their differences and features to make it easier for you to choose the best way to analyze for your business.

1. Alexa

Alexa is one of the most popular competitor analysis tools used to analyze the performance of other sites and compare with yours. In fact, Alexa Rank itself is an independent parameter for comparing one website to another. Alexa evaluates the popularity of each site online by measuring traffic and then ranks websites in its database based on popularity.

2. SEMrush

SEMrush is a comprehensive solution for competitive intelligence and comparison of sites of any subject. It's much more than just comparing attendance. SEMrush digs deep into and provides a complete analysis of your competitors' backlink profile, the most effective content, and the keywords they rank for. In addition, it tracks online reputation.

3. SimilarWeb

This competitor analysis tool evaluates the traffic and engagement metrics of competitors' sites and helps you compare those metrics with your own. It also has a keyword analysis feature that helps keep track of the keywords your competitors are ranking for. It also finds new keywords that you can target.

4. Ahrefs

Ahrefs is a great tool for conducting a thorough site analysis and comparative research of competitor sites on several SEO parameters. It also provides a detailed backlink profile that is updated daily. The tool also has a keyword research feature that you can use to track the performance of competitors for different keywords.

5. Serpstat

It's a great tool for finding and analyzing competitor sites that provides a wealth of data on different aspects of SEO. Serpstat has a tree view feature that provides a complete map of websites and which pages are ranking for which keywords.

The URL analysis feature allows you to find competitors for each category page of your site. The batch analysis feature allows you to compare up to 200 domains at once for various indicators, such as keywords.

Need to compare websites online? Use any of these methods and always stay up to date with the situation on the market to be the first!